Astroturfing

Astroturfing: This is a term for posting fake online reviews on websites such as Google or Yelp. It’s a form of false advertising that can help to boost a company’s public profile online through what is supposed to be an unbiased consumer review websites.

How to spot the scam: Read through all the reviews to get a general sense of what others are saying about the company. Use other review websites and BBB.org to get a second opinion. Look out for bad grammar and spelling which could also show it is a fake review

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